Visual Merchandising Course includes a wide spectrum of innovative ideas applied in the creative presentation of a particular item or service. This course is specially meant for professionals who yearn to imbibe the art of impeccable presentation emanating verve, flamboyance and simultaneously drawing the attention of consumers in the retail stores, exhibition, fashion, boutiques and museums. Visual merchandising provides interactive retail experience and electronic fashion striving for the convergence of fashion design, interior design, architecture, lighting and music.
Qualifications:
Applicants need to complete their 10+2 in any stream with an aptitude towards designing,coupled with sheer aesthetic sense to appear for graduation course in fashion technology or fashion design where visual merchandising is one of the subjects in the curriculum of fashion technology.
For attending the specialized workshops in premier institutes like National Institute of Fashion Technology(NIFT) ,an applicant preferably needs to complete a graduation in fashion technology,fashion designing with a flair towards intermingling creativity and technology. Some institutes offer certificate courses where the prerequisite is core competency in the areas of fashion and interior design.
Benefits:
The key areas in which an individual is trained while he pursues a course on visual merchandising are as follows:
- Retail Store Layout.
- Store Decoration.
- Aligning and presentation of fixtures and display.
- Idea about Display of Colors.
- Window Displays.
- Intricacies of super market merchandising .
- Details of furniture and equipment presentation
- Innovative use of communication tools which attract the attention of customers.
- Insight into the various attention grabbing ploys applied in retail design and visual merchandising.
- Chisels the imagination to design interactive installations.
- Use of music to blend harmoniously with installations to enhance the interaction with customers.
- Explore new avenues in electronic retail experience.
- Looking for the convergence of fashion design,interior design,architecture,music.
- Installation of dynamic fixtures in a retail store.
- Improvisation on the interplay of light and shadow in the provided space.
- Using graphic displays of myriad hues and shades to lend a chic, customer friendly aura in the ambiance of a retail space.
Courses:The following institutes offer the certificate course and diploma on visual merchandising. Visual Merchandising is also taught as a subject in fashion merchandising and designing courses.,graphic and interior designing courses.
NIFT , the premier institute of India offers workshops on visual merchandising for professionals in fashion technology.
The graduation and post graduation courses on fashion designing also cover visual Merchandising as an important subject in its curriculum.
Address:
Hauz Khas, Near Gulmohar Park
New Delhi - 110 016
Tel: Headoffice: +91-11-26542000 (30 Lines), Delhi Centre: 26542100 (30 Lines)
Fax: +91-11-26851198, 26851359
BANGALORE - NIFT Campus, C.A. Site No. 21
Sector 1, 27th Main Road
HSR Layout
Bangalore - 560 034
Tel: +91-80-25632550-55
Fax: +91-80-25632566
Website:http://www.bangalore.niftindia.com/
CHENNAI
- NIFT Campus,
Old Mahabalipuram Road,
Taramani
Chennai - 600 113
Tel: +91-44-22542755, 22542756
Fax: +91-44-22542769
Website: http://www.chennai.niftindia.com/
GANDHINAGAR
- NIFT Campus,
GH-O, Road to DAIICT
Behind Info City
Gandhinagar - 382 007
Tel: +91-79-23240832, 232408034
Fax: +91-79-23240772
Website: www.gandhinagar.niftindia.com/
HYDERABAD
- NIFT Campus,
Opposite Hi-tech City
Madhapur
Hyderabad - 500 033
Tel: +91-40-23114537, 23110630
Fax: +91-40-23114536
Website:www.hyderabad.niftindia.com/
- Arch Academy of Fashion Art Design,offers diploma and certificate programmers in visual merchandising.
Plot No. 9, Govind Marg, Opp Police Station , Malviya Nagar, Institutional Area, Jaipur INDIA
Phone: 91-141-2520551, 3223932, 3296203
Fax: 91-141-2520683
E-Mail: info@archedu.org Web site: www.archedu.org
Mobile: 093145-15026, 9314420622
- National Institute of Fashion Design (NIFD), SCO.32-35 Madhya Marg, Sector 8 C, Chandigarh - 160 009 Website : www.nifd.net (no separate course on visual merchandising, only incorporated as a topic in the curriculum of fashion designing)
- Wigan & Leigh College , New Delhi 86-A Central Avenue, Sainik Farms (Centres in Mumbai, Kolkata, Bangalore, Hyderabad, Pune ) Website:www.wiganindia(incorporated in the curriculum of fahion designing, no separate course available on visual merchandising).
- J D Institute of Fashion Technology, Hauz Khas, New Delhi Website : www.jdinstitute.com (no special course on visual merchandising ,incorporated in the curriculum of fashion designing as a topic)
Mudra Institute of Communication, Shela, Ahmedabad 380058,ph +91 2717237946 offers a six months certificate course on visual merchandising.
Scope in India:The concept of visual merchandising is at a very nascent stage in India. Opportunities for employment are opening in shopping malls, five star hotels, boutiques, exhibitions, set designing of theater, organization of theme based parties, window designing of shops,elite boutiques, and hotel lounge. The textile industry of India also recruits visual merchandisers to enhance the aesthetic appeal of textiles and organize International textile exhibitions with the help of visual merchandisers. Companies like Shopper's Stop, Big Jo's, Akberally's, Ebony, Titan, Tanishq, Pantaloons ,West Side provide job opportunities in India. During festivals like Diwali, Durga Puja, there is a spurt of consumers who are ready to splurge in the retail stores, jewelry shops, fashion boutiques .The challenge and job opportunities of a visual merchandiser is to add that extra zing to the shops ,boutiques to attract customers by virtue of their creative designs in graphics, interior decoration, lighting, window displays.
Even theme based visual merchandisers are in great demand to organize parties during weddings, birthdays, Valentine's Day, Christmas, etc.
Scope abroad:Companies like British Display Service, CVUK, KonneKt3, The Buzz, Michael Page Retail, Pzazz Seven Hr,HL Display, H & M, Hammer & Sohne, Beluga Jewelry provide job opportunities for visual merchandisers in U.K.,USA, Dubai, Italy, Germany, etc. The job responsibilities include supervising the visual merchandising implementation in shops, implementation of attractive shop window designs, coordinating with the sales team and change the decoration to woo customers, constantly innovate ways and means to change the manikins, display, music and lighting of the retail store, emporium, boutiques.
Disclaimer: On this page, we have tried to list all the major institutes and colleges that provide visual merchandising courses in India. We have tried our best to provide accurate and updated details about the institutes that offer courses in visual merchandising. However, if you encounter any discrepancy, do write to us. We welcome any kind of feedback that would improve the quality of the site, a site that strives to provide the best information on visual merchandising courses in India.
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